10/10/2007

BBC to set up four new channels in Poland

BBC Global Channels plans to expand to Poland – the corporation will start up four new BBC channels in December.

Until now, the Polish viewers could get acquainted with British television through BBC Prime, but this channel will soon stop operating and will be replaced four new ones: by BBC Entertainment, with films, series and reality shows; BBC Lifestyle; BBC Knowledge (all three available in a voice-over version) and children’s channel Cbeebies (dubbed).

“Poland is a strategic market for us, very large and very ready. Our ideas, like ‘Strictly Come Dancing’, are very successful here.

“Besides, research shows that Poles watch a lot of television,” said Dean Possenniskie, vice president of BBC Global Channels.
Source: thenews.pl



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