New Report Describes the Outlook for Poland's Travel and Tourism Market

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c70765) has announced the addition of Euromonitor International's new report: Travel and Tourism in Poland to their offering.

Our Travel and Tourism in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market – be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2010 illustrate how the market is set to change.

Sector coverage: travel accommodation, transportation, car rental, travel retail and tourist attraction markets

Why buy this report?

- Get a detailed picture of the travel and tourism industry

- Pinpoint growth sectors and identify factors driving change

- Understand the competitive environment and the market’s major players

- Use five-year forecasts to assess how the market is predicted to develop

We have over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, We have a unique capability to develop reliable information resources to help drive informed strategic planning.

Second year of positive growth for the travel and tourism market

2005 was a second year of positive growth for the Polish travel and tourism industry, following the 2000-2003 recession and first signs of recovery in 2004.

This growth was mainly underpinned by Poland’s accession to the EU in May 2004, which has created numerous positive social and economic developments.

Another contributory factor was economic growth, which underpinned investments mainly in the accommodation sector. However, an inadequate tourism promotion still hampers further developments in this sector.

The ongoing social and economic integration of Poland into the EU results in the westernisation of Poland’s travel and tourism market as well as consumer habits and preferences. This affects both incoming and outgoing tourism and destinations.

Incoming tourism – main growth driver on Polish market

2005 saw a significant development of incoming tourism in Poland. However, it relates mainly to travellers from Western Europe and overseas countries. The market experienced a significant growth in volume terms especially when it comes to tourists from main inbound countries such as Germany. In some cases the dynamics of incoming tourists from Western European countries even exceeded 50%. On the other hand, arrivals from the East show a slight declining trend.

The positive tendencies in incoming tourism emerged despite the fact that Poland does not belong to typical European tourist countries. However, it offers variety of attractions, such as interesting historic sites, city attractions and diversified, unspoiled nature (mountains, Baltic See, lakes etc.). Additionally, central geographical location of Poland and favourable price-quality relation of products and services contribute to attract a growing number of tourists which start to perceive this country as an interesting tourist destination.

The interest in the country abroad was even boosted by the increasing liaisons of Poles with Western Europeans, intensified business contacts and a clear trend to visit a country, which recently became the new member of EU.

For more information visit http://www.researchandmarkets.com/reports/c70765.

Source: businesswire.com