Universal Pictures, ITI Neovision Launch PictureBox in Poland

UNIVERSAL CITY/WARSAW, May 16: Universal Pictures has reached a deal to launch its subscription-video-on-demand service PictureBox on ITI Neovision’s “n” platform in Poland this September.

Poland is the second country to launch PictureBox, following the U.K.’s worldwide premiere of the service in December 2006 on TOP UP TV’s Anytime service. Subscribers to the PictureBox service in Poland will pay a monthly fee to view feature films that will be delivered and stored in the PVR built into the “n” decoder. At launch, the service will initially offer 16 feature films, many of which will be available prior to airing on free-TV channels in Poland. Highlights of films that will be featured on PictureBox include The Bourne Supremacy; Bridget Jones: The Edge of Reason; The Interpreter; Ray; Along Came Polly; King Kong and Van Helsing, among others. Films will be refreshed often with new titles being uploaded weekly.

“We are proud to be the second country in the world to launch PictureBox,” said Maciej Sojka, the chairman of the “n” television platform. “It will grant easy access to a huge number of films spanning all genres for Polish viewers, always making new titles available at any given time. The service will also help our clients embrace the advanced technology of the “n” decoder, allowing viewers to watch the best movies from Hollywood without ever leaving the comfort of their own home.”

“This deal underscores the tremendous growth occurring in the Eastern European television market, and we’re excited to be launching PictureBox on the ‘n’ service for Polish viewers,” said Belinda Menendez, the president of NBC Universal International Television Distribution.
Source: worldscreen.com