Poland: six regionals make one national through ProtecMedia platform

Publisher Polskapresse is using the Spanish ProtecMedia’s Milenium platform to produce its new national daily, Polska The Times, through the merging of Polskapresse’s six regional titles.

Polska The Times was launched last month in cooperation with The Times of London.

Thanks to the Milenium publishing platform, Polskapresse was able to centralize the production of national content and of its six regional editions.

The system enables the coordination of content production, design and editing by more than 750 journalists.

The content management system handles all or most of the necessary tasks in newspaper production, including “page design and production, simultaneous editing, and integrated news and image wires. The multimedia archive is integrated with the newsroom system, which enables automatic pre-cataloguing of content and subsequent retrieval, according to ProtecMedia. Milenium tracks all editorial and advertising workflow operations to provide data for management reports,” reported Editor & Publisher.

Journalists have remote access to a single common database, and ProtecMedia developed a communications protocol that enables journalists to work online using low-bandwidth lines.

Polska The Times aims to sell between 700,000 and 800,000 copies daily.

Source: By Editor & Publisher