Poland: frozen products from Hortino conquer East

Warsaw - Hortino ZPOW Lezajsk Ltd. is one of the biggest fruit and vegetable processing companies in Poland, operating on the market since 1972 (from 2000 under the Hortino name). The company employs over 500 people and during the last season it purchased and processed about 91.000 MT of fresh fruits and vegetables, which is an all-time record in its history.

20% of the company’s production is exported to the east, with Russia being the largest importer – about 80%. In 2004, the leading company in the Russian market for frozen fruits and vegetables was Polish Hortex Holding S.A., with Hortino as the second-largest player (local Russian brands were in third place).

In December 2005, the company launched a new brand named POLTINO, replacing the old HORTINO brand existing since 2000. During last years Hortino has conquered the other eastern countries as well. During the last 6 years, the sales to Ukraine have risen almost 8 times, and now Ukraine is the second largest buyer of their products. Their frozen vegetables and fruits are already available in almost all Ukrainians supermarkets, being the most popular in the eastern part of the country.

Now Hortino prepares to enter the market of Belarus, waiting only for the official permission to start sales. Controllers from Belarus have already visited company’s plant in Poland and have confirmed fulfilling all Belarusian food standards.
Source:freshplaza.com