Arcelik Aims At Leadership In Poland

STANBUL - Arcelik Joint Stock Company aims at leadership in Poland with the trademark Beko, it was reported on Saturday.

Arcelik released a statement about a news report appearing in the last edition of Forbes magazine published in Poland.

The statement said Arcelik, with the trademark Beko, planned to rise its market share in Poland to 10 percent in 2007.

"Around 30 percent of the Polish consumers knew the trademark Beko," the statement and noted that washing machines, dishwashers, refrigerators and ovens are guaranteed for 5 years by Beko.

Source:anatoliantimes.com