ADB has a chance to sell its products in Poland

Advanced Digital Broadcast (ADB) sells its products all over the world but not in Poland. It has so far sold 7m decoders in several dozens countries. It has just received its first big contract in Poland – to deliver decoders for “n” platform launched by ITI.

“The “n” platform sets new technological standards in Poland. Implementing digital high definition television may convince cable providers to get digitalized. Implementation of high definition TV may make cable producers get digital, too. The market would then open to our products”, Katarzyna Sawka, ADB Group marketing director.

However, ADB has had some problems already. The “n” platform which wants to have 45,000 clients till the end of November, explains that there are problems with the production of decoders.

“The demand exceeded our expectations”, Katarzyna Sawka said.

In the first half of this year, ADB had a net loss.
Source:pulsbiznesu.pl