Disney Channel Launches in Poland

Disney Channel has signed a multi-year deal with CYFRA+ and Cyfrowy Polsat to bring Disney Channel for the first time to 1.3 million subscribers across Poland starting on December 2, 2006.

Programs that will be available include: live action series That's So Raven, The Suite Life of Zack & Cody and Hannah Montana; Disney Channel original movies, including High School Musical; animated series Kim Possible and American Dragon: Jake Long; learning-focused series for pre-schoolers; and Disney feature films.

“We are delighted that Disney Channel continues to extend its global reach and that children and families in Poland will be able to watch Disney Channel for the first time,” said John Hardie, EVP and managing director, Disney Channels EMEA. “With their expertise, our partners CYFRA+ and Cyfrowy Polsat offer us the opportunity to make Disney Channel the leading kids brand in Poland."

“We are delighted to be able to enrich our offering with the launch of Disney Channel, a brand well known to all Poles,” added Dominik Libicki, president and CEO, Cyfrowy Polsat S.A. “Disney Channel perfectly complements the family nature of our platform. Disney Channel is the third TV station we have recently launched as part of our basic Family Package at no additional cost to our subscribers.”

"CYFRA+ offers the richest satellite programming in the Polish market,” said Beata Ryczkowska, Executive Programming Director of CYFRA+. “We are pleased to add to our offer a worldwide family brand like Disney Channel, which will complement our existing portfolio of four kids channels. Disney Channel shall be included within the pricing of the existing packages."

Disney Channel will be broadcast on CYFRA+ channel 44 and Cyfrowy Polsat channel 39 and, for a promotional time only, on Channel 9. The programming will be localized for the market with dubbed materials and special interstitials.

Source:worldscreen.com