Bonduelle sees 50% growth ahead in Poland

The Bonduelle Group, which is specialized in the production and sales of processed vegetables, has announced its strategy for growth in Poland. The group wants to gain 50% within 5 years. Bonduelle is already active in Poland with a certain amount of success as the company is market leader in conserved vegetables. Its market share amounts 40% already, of which 75% is sold under the own brand Bonduelle.

It appears that the Polish still consume little conserved vegetables compared to other East-Europeans. In 91% of all cases consumers by fresh produce, while this share amounts 62% in France and 42% in the USA. This also represents a favourable growth perspective for the Polish market.

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