Ericsson delivers music portal to PTC in Poland

Ericsson and Polska Telefonia Cyfrowa sp. z o.o. (PTC) have signed a managed services agreement for the delivery of Ericsson's white label personalized music service. The service, branded Strefa Muzyki will deliver music from all major record labels as well as from numerous independent labels to over 9 million subscribers.

Strefa Muzyki services include mono- and polyphonic ringtones, real tones, mobile handsets graphics and artist news, music videos and an immense selection of full-length tracks.

Strefa Muzyki was created in cooperation with Ericsson, making Ericsson responsible for the PTC music platform development, digital rights management, integration, hosting, content aggregation and content management.

Lars E. Svensson, president of Ericsson Poland says: "Strefa Muzyki based on SDP Media is a user-friendly service and I believe it will generate a lot of interest among subscribers."

Klaus Tebbe, Director of Strategy, Marketing and Sales at PTC says: "Strefa Muzyki brings us closer to our target by creating unique services on the Polish market: Granie na Czekanie and mp3 Omnix."

Ericsson's personalized music service is live with more mobile operators than any other in the world.

PTC is the leading Polish mobile telecom provider (the Era and Heyah networks) with over 10,2 million clients and 35% share of the total Polish mobile market. PTC operates both national GSM 900 and GSM 1800 licenses. In 2004 the Company has launched UMTS commercially. The Era GSM network covers 96.5% of the nation's territory and 99.6% of its population.

Source:financialmirror.com