DSG International enters Poland; to step up Central European expansion

DSG International PLC, the pan-European electrical retailer formerly known as Dixons Group, said its Electro World unit will enter the Polish market tomorrow and announced plans to step up its expansion in Central Europe.

The retailer's first store in Poland will open at Targowek commercial centre in Warsaw. A second store will open prior to Christmas.

Both stores will be on sites shared with furniture giant, Ikea, with further co-sites likely in future.

Electro World plans to fast-track the expansion of its store network in Central Europe with the addition of 20 new stores 'as soon as possible', said DSG.

The next opening in the programme will be at Tabor in the Czech Republic and follows a recent opening at Dunakeszi in Budapest.

The new store programme will also include a planned six openings in Poland by the end of 2006.

The first Polish store opening means DSG is now trading in 14 countries, with international operations accounting for more than a third of the group's turnover.

(Source: AFX/Forbes)

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